Hyperbolic discounting

People prefer immediate rewards in the short-term over better rewards in the long-term.

Use

Frame your message in such a way that its effects are seen in shortest possible time. Egs

Rather than go with “Shed 10 kgs in 60 days”, try “Burn 1000 calories today, so that you don’t have to burn extra calories tomorrow.”
Instead of saying “You’ll likely get lung cancer in 5 years”, we can reframe like “Every cigarette you smoke, makes it that much harder for you to quit.”
Instead of saying, you’ll save $20 dollars by buying our yearly subscription of $100. We can try reframing it by saying - “You only pay $8.40 this month instead of $10.”